Consumer Attitudes
Reasons For Online Shopping Cart Abandonment, February 2012 [CHART]
Smart retailers are recognizing that while some abandoned carts do indeed represent missed revenue opportunities, many others do not.
Read MoreConsumers Attitudes Toward Social Logins, February 2013 [CHART]
Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively.
Read MoreTop Reasons For eCommerce Abandonment, January 2013 [CHART]
The top reason why online shoppers abandon a purchase is due to encountering unexpected delivery costs, cited by 70% of respondents.
Read MoreAttitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.
Read MoreImportance Of In-Car Data Access By Age, June 2012 [CHART]
There was a strong divide between respondents ages 18 to 39, 55% of whom thought having data access in a car was important, compared with 29% of those ages 40 to 69.
Read MoreFrequency Of In-Store vs. Online Impulse Shopping, January 2013 [CHART]
eCommerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending larger amounts in-store than online.
Read MoreLuxury Spending By Affluents In 2013 [TABLE]
18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending.
Read MoreConsumer Attitudes Toward Online Tracking, January 2013 [CHART]
Just 5% of American adults believe that companies should have the right to track their activities whenever they’re online, while an opposing 28% feel that companies should never be able to track their online behavior.
Read MoreTrust In General News Sources By Age, January 2013 [CHART]
Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.
Read MoreAmericans' Online Privacy Concerns, January 2013 [CHART]
Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.
Read More