Consumer Attitudes
Gen Xers' Generational Identification, April 2013 [CHART]
Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation.
Read MoreTop Mobile Shopping App Features, December 2012 [CHART]
Smart phone and tablet users said money-saving offers were the most important characteristics of apps.
Read MoreConsumers' Reaction To Spam, March 2013 [CHART]
Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result.
Read MoreMost Annoying Types Of Online Ads, March 2013 [CHART]
Among types of online ads, irrelevant pop-up ads irked the greatest percentage of respondents (79%).
Read MoreTop Sources Of Annoying Ads, March 2013 [CHART]
More than nine in 10 internet users reported encountering an annoying ad somewhere, according to the poll.
Read MoreConsumer Attitudes Toward Store Brands, April 2013 [CHART]
94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves.
Read MoreMillennials & Data Sharing, April 2013 [CHART]
Millennials (18-34) are getting somewhat comfortable with the idea of personal data sharing, at least when it comes with tangible benefits.
Read MorePositive & Negative Customer Service Factors, 2013 [TABLE]
Among those who said they had had a positive customer service experience, more said it was because they received a quick resolution to their problem, rather than a desirable outcome.
Read MoreConsumer Interest In Targeted Online Ads, April 2013 [CHART]
40.5% of consumers would rather see ads directed towards their interests rather than random ads, while another 27.6% were content to see both.
Read MoreNetwork TV Streaming & Pay TV, 2011 vs 2012 [CHART]
19% of TV video streamers and downloaders in 2012 reported decreasing service (“cord-slicing”) in the past year.
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