Consumer Attitudes
Tweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]
65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.
Read MoreAccepting Advertising For Free Content, May 2013 [CHART]
Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).
Read MoreMillennials' Attitudes Toward Shopping By Gender, May 2013 [CHART]
Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%).
Read MoreCustomer Satisfaction With Information Sector, May 2013 [CHART]
Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years.
Read MoreTeens Who Lie About Their Age Online, 2012 [CHART]
36% of online teens who are 12 years old admitted to falsifying their age in order to gain access to a website or account.
Read MoreTeens’ Negative Online Experiences, 2012 [TABLE]
4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.
Read MoreTeens’ Positive Experiences Online, 2012 [TABLE]
39% of online teens say they have met someone online who became a good friend.
Read MoreConsumer Spending Patterns, May 2013 [TABLE]
Overall, 73% of Americans polled in early April said they have been spending either less (41%) or the same (32%) amount of money in recent months than they used to.
Read MoreAmericans' Attitudes Toward Radio, May 2013 [TABLE]
69% of respondents agree that streaming services do not replace radio.
Read MoreAmericans & On Demand Entertainment, May 2013 [TABLE]
Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.
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