Consumer Attitudes
Marketing Effectiveness Of Online Video vs. TV, June 2013 [CHART]
Among leading brands, media and creative agencies in the UK, Europe and North America, 58% believe that for the same investment they can achieve better share of engagement with online video than with TV.
Read MoreShowroomers' Response To Permanent Price Matching, June 2013 [CHART]
40% of American adults claim to have checked out a product in a brick-and-mortar store before purchasing it elsewhere online.
Read MoreCreepy Loyalty Programs, December 2012 [CHART]
The creepiest were loyalty programs that see details of friends’ behavior, mentioned by more than half of respondents.
Read MoreInfluence Of Shipping Costs On Online Shoppers, June 2013 [TABLE]
When asked their top drivers of positive recommendations for an online retailer, a leading 68% of respondents cited free shipping, easily the top answer.
Read MoreB2B Buyers' Attitudes Toward Online Content, June 2013 [TABLE]
87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection.
Read MoreMobile Users' Internet Access Preferences, May 2013 [CHART]
35% of mobile users prefer to access the internet via a smartphone and 14% via a tablet, meaning that only a bare majority still prefer to use their desktop or laptop computer.
Read MoreConsumer Attitudes Toward Corporate Social Responsibility, May 2013 [TABLE]
The vast majority of consumers around the world say that when companies engage in corporate social responsibility (CSR), they have a more positive image of the company (95%) & are more likely to trust the company (94%).
Read MoreImportance Of Mobile-Optimized Websites, May 2013 [TABLE]
78% of smart phone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it.
Read MoreResponses To Out-Of-Home Advertising, May 2013 [TABLE]
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month.
Read MoreConsumer Awareness Of Native Advertising, May 2013 [CHART]
Asked if they had ever heard of native advertising, fully 85% of respondents answered in the negative.
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