Consumer Attitudes
Customer Satisfaction With Hospitality Industries, June 2013 [CHART]
Airlines have experienced a modest increase in customer satisfaction for the second year running, according to the American Customer Satisfaction Index.
Read MoreCustomer Service Response Time Expectations By Channel, June 2013 [CHART]
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously.
Read MoreConsumer Attitudes Toward Online Tracking, June 2013 [CHART]
Internet users overwhelmingly disagree with the premise that they find online tracking to be harmless if it results in their being shown more relevant ads.
Read MoreConsumer Attitude Toward Ads On TV vs Original Streaming Video, January 2013 [CHART]
45% of consumers have a negative attitude to digital video ads vs. 39% who had negative opinions of ads shown on TV.
Read MoreExpectation & Tolerance For Mobile Video Ads, June 2013 [CHART]
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month.
Read MoreConsumer Attitudes Toward Personalization, June 2013 [CHART]
Only 32% of consumers in the US and UK agreed that greater personalization of marketing messages benefits consumers, while 43% disagreed.
Read MoreReactions To A Friend's Product Like On Social Media, June 2013 [TABLE]
Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves.
Read MoreFactors That Influenced TV & VOD Consumption On Alternate Devices, June 2013 [CHART]
Roughly three-quarters of respondents in the US would be motivated to use their devices more for live TV and VOD viewing on account of reduced cost, more content, and better quality of programming.
Read MoreCustomer Frustration With Companies' Online Communications, June 2013 [CHART]
80% consumers in the US & UK said that one of their top 2 frustrations about companies’ use of online communications was too many unwanted email messages.
Read MoreShare Of New Vehicles Purchased By American Millennials, 2001-2012 [CHART]
The Great Recession decimated auto sales volume in the US across the board, and may have swept a significant fraction of the youngest consumers from the automotive market permanently, as many learned to make do without a vehicle.
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