Consumer Attitudes
Attitudes Toward eCommerce Among Online Americans By Demographic, January 2013 [TABLE]
Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.
Read MoreUsers' Perceptions Of Facebook, Twitter & Pinterest, July 2013 [CHART]
Pinterest users were most likely to agree that it’s useful for ideas and projets (80%) and that it’s easy to find things that interest them (75%),
Read MoreReasons People Consider Cable TV Cord Cutting, June 2013 [CHART]
56% of US web users said other, less costly options might motivate them to cut pay TV and a comparable 55% cited not being able to afford cable anymore.
Read MoreWhy Americans Engage With Online Ads, July 2013 [CHART]
44% of Americans claim to have watched a commercial for a brand or product online in the past month.
Read MoreWhy Small Businesses Shun Social, July 2013 [CHART]
82% of small businesses are using social media for marketing today and 88% are very likely to use social media in the next year.
Read MoreReasons People Become Brand Fans On Facebook, June 2013 [CHART]
Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%).
Read MoreTop Ways Consumers Are Responding To Higher Costs, June 2013 [TABLE]
64% of respondents have been affected by rising food prices and 58% by rising gas prices, with rising utility/energy bills (40%), health care costs (30%) and payroll taxes (23%) also affecting some.
Read MoreConsumer Attitudes Toward Online Local Business Reviews, June 2013 [TABLE]
Consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations.
Read MoreAttitudes Toward Pay-TV Subscriptions, June 2013 [TABLE]
Viewers stick with pay-TV or considering returning to a subscription because of an affinity for their favorite shows, while cost is a major driver of cord-cutting intent.
Read MoreConsumer Response To Brands' Crappy Mobile Presence, June 2013 [CHART]
About 9 in 10 Americans associate negative feelings with brands that have poorly performing mobile experiences.
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