Consumer Attitudes Archives - Page 85 of 116

Senior Management Attitude Toward Customer Relationship Marketing, July 2013 [CHART]

Higher-growth organizations are almost 50% more likely to see customer relationship marketing (CRM) as a critical way of life than lower-growth organizations (36% vs. 25%).

Age At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]

Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.

Mobile Wallets Benefits, January 2013 [CHART]

The majority of US smartphone owners cited saving money as a major reason for using mobile wallets.

Dating Etiquette: Becoming "Facebook Official" By Gender [INFOGRAPHIC]

Friend requests skew later in the relationship for older folks.

When Is It Okay To Send A Friend Request To A Romantic Interest? [CHART]

While some people use Facebook as a background check before the first date, others prefer to connect after they’ve gotten to know the person IRL.

Checking Phone On First Date [INFORGRAPHIC]

On a first date, 37.1% singles will check their phone if the date has left the room.

Importance Of Dynamic, Personalized Content By Channel, July 2013 [CHART]

About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance.

Americans' Preference For Trying New Brands & Products, July 2013 [CHART]

Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.

In-Game Communication Among Online Gamers By Frequency, July 2013 [CHART]

The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players.

TV Viewers Who Would Never Act On A Commercial By Demographic, July 2013 [CHART]

41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV.