Consumer Attitudes
Mobile Media & Entertainment Brands Ranked By User Satisfaction, August 2013 [CHART]
User satisfaction with mobile media entertainment sites and apps outpaces satisfaction among those accessing the services via PC.
Read MoreWhy People Use Branded Mobile Apps, February 2013 [CHART]
43% said they used branded mobile apps to keep informed about the brand, product, store or company.
Read MoreEffect Of Branded Mobile Apps, February 2013 [CHART]
More than half of mobile device users worldwide said they regularly used brand, product or store apps.
Read MoreConsumer Attitudes Toward Irrelevant Website Content, July 2013 [TABLE]
74% of respondents claim to get frustrated with websites when content, offers, ads, and promotions appear that have nothing to do with their interests.
Read MoreConsumer Spending Perceptions vs. Actual Behavior, July 2013 [CHART]
Americans increasingly believe they’re cutting back on small-ticket purchases in order to save money.
Read MoreEmail Overload & Mobile Opens, July 2013 [TABLE]
1 in 10 respondents said they dealt with more than 300 emails a day, with close to one-third of those saying that marketing and promotional emails accounted for at least three-quarters of their emails.
Read MoreWhy People Watch TV Commercials By Genre, July 2013 [CHART]
The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.
Read MoreShowrooming Price Elasticity, July 2013 [CHART]
58% of smart phone owners practice showrooming.
Read MoreForgotten Coupons & Abandon In-Store Purchases, July 2013 [CHART]
Many coupon users won’t make a purchase if they’ve forgotten their coupon at home.
Read MoreTop Real-Time Marketing Benefits, July 2013 [CHART]
44% of marketers either deployed or are planning real-time solutions and another 24% evaluating them.
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