Consumer Attitudes
Millennials' Pay-TV Decisions Upon Moving Out, August 2013 [CHART]
Few late Millennials (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own.
Read MoreeTailing: Comfort With Mobile Purchases By Price Range & Device, August 2013 [CHART]
29% of tablet owners are willing to spend at least $500 on retail purchases from their device, almost double the percentage (16%) of smartphone owners willing to spend that much.
Read MoreMillennials' Interest In Paying For TV, August 2013 [CHART]
18-24-year-old broadband subscribers don’t show much of an interest in signing up for pay-TV services once they move into their own residences.
Read MoreMotivations For Using Digital Media, August 2013 [TABLE]
Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment.
Read MoreMost Likely Brand Emails To Be Opened, February 2013 [CHART]
Almost seven in 10 said they were likely to open emails from brands whose products they often purchased either online or in brick-and-mortar stores.
Read MorePrimary Reason For Reading Promotional Email Via Mobile, December 2012 [CHART]
Almost one-quarter of respondents said the No. 1 influence on whether they would open a promotional email was the familiarity of the sender’s name.
Read MorePopular Creative Advertising Elements, August 2013 [CHART]
92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives.
Read MoreCord-Cutting Intent, August 2013 [CHART]
8.8% of adult broadband users with an internet-connected TV and traditional residential pay-TV service report being highly inclined to cut the cord in the next 6 months.
Read MoreMillennials' Financial Situation, Q2 2012 [CHART]
Millennials (18-34), who have reported levels of frugality far beyond other age groups for quite some time, have shown an uptick in confidence in the past quarter.
Read MoreAttitudes Toward Ads On Streaming TV & Movies, August 2013 [TABLE]
With increasing numbers of Americans watching video on their smartphones and tablets, it’s important to gauge their reactions to the ads they see while streaming entertainment content.
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