Consumer Attitudes
Growing Concern Over Online Privacy, September 2013 [CHART]
9 in 10 online consumers consider privacy to be really (55%) or somewhat (36%) important and 64% are more concerned than a year ago.
Read MoreConsumer Attitudes Toward eCommerce By Demographic, January 2013 [TABLE]
40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”
Read MoreConsumer Interest in Wearable Technology, September 2013 [TABLE]
3 in 4 American adults are aware of at least one wearable computing device.
Read MoreAttitudes Of Singles Toward Their Relationship With Their Smart Phone By Age, May 2013 [TABLE]
More than half of single smart phone users between 21 and 42 years old said they were so dependent on their mobile device that it was like an addiction.
Read MoreWeb Page Ad Clutter, H1 2013 [CHART]
More than 8 in 10 American adults believe that online ads are detrimental to their experience always (16%) or some of the time (66%) some of the time.
Read MoreParties Most Responsible For Protecting Smart Phone Users' Privacy, June 2013 [CHART]
The vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections.
Read MoreFrequency With Which US Internet Users Are Concerned About Privacy By Activity, June 2013 [CHART]
87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web.
Read MoreTV Viewers' Attitudes Toward Network & Cable Television, September 2013 [CHART]
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows.
Read MoreConsumer Attitudes Toward Proactive Customer Service, September 2013 [TABLE]
87% of US adults are happy to be contacted proactively by companies regarding customer service issues.
Read MoreReasons People Click On Smart TV Ads, September 2013 [CHART]
Most said it was because they were interested in the advertised product or brand.
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