Consumer Attitudes
Effect Of Personal Value Perceptions On B2B Purchases, October 2013 [CHART]
Those who see personal value are more than 3 times as likely to say they would make a purchase than those who do not recognize any personal value (71% vs. 22.6%).
Read MoreMillennials' Mobile Phone Dependence, October 2013 [CHART]
Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.
Read MoreImportance Of Original Programs When Choosing A Streaming Video Service, June 2013 [CHART]
63% of US internet users said that an offer of original content was at least somewhat important in influencing their decision to select a particular subscription service.
Read MoreMobile Behavior Absent A Call Button In Search Results, September 2013 [CHART]
7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.
Read MoreReasons Mobile Users Share Personal Info With A Brand, September 2013 [CHART]
43% of respondents are willing to share their location information with companies via their mobile device.
Read MoreTop Reasons Consumers Mark Legit Emails As Spam, September 2013 [CHART]
Consumers are more likely to say they’d mark email from legitimate companies as spam because the companies email them too frequently (38%) than because the emails are unsolicited (34%).
Read MoreBrand Names & Quality Perceptions, September 2013 [CHART]
83% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years.
Read MoreConsumer Attitudes Toward Individuality & Identity, September 2013 [TABLE]
Just 11% of Americans approve of the way people like them are portrayed in marketing and advertising, although that figure rises to 29% when including survey results from Brazil and China.
Read MoreCable TV Subscriber Attitudes, September 2013 [TABLE]
The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year.
Read MoreEffect Of Gmail Tabs On Email Management By Age, August 2013 [CHART]
The majority of users of Google’s email service had had a neutral or positive response to tabs.
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