Consumer Attitudes
10 Most-Loved Brands, October 2013 [CHART]
The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7.
Read MoreImportance Of Social Media To Americans By Select Demographics, October 2013 [CHART]
Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale.
Read MoreImpact Of In-Store Text & QR Scans, October 2013 [CHART]
31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal.
Read MoreConsumer Attitudes Toward Shopping Cart Reminder Emails, October 2013 [CHART]
Fully two-thirds of infrequent shoppers (those who shop online less than once a month) did not expect to get any type of reminder email.
Read MoreWhy People Don't Use Mobile Banking, June 2013 [CHART]
Security concerns topped the list of reasons why smart phone users didn’t use banking services on their devices.
Read MoreConsumer Attitudes Toward Brand Connections, October 2013 [TABLE]
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Read MoreAmericans' Corporate Social Responsibility-Related Actions, October 2013 [CHART]
88% of Americans would stop buying a company’s products if they learned of the company’s irresponsible or deceptive business practices.
Read MoreBritish Adults' Attitudes Toward Brand Content Marketing, October 2013 [CHART]
Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands.
Read MoreTV Viewers' Attitudes Toward Pay-TV, October 2013 [TABLE]
TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years.
Read MoreHow Brand Responses To Reviews Affect Consumer Perceptions, October 2013 [CHART]
7 in 10 say a brand’s response to an online consumer review changes their perception of a brand, most commonly by making them feel that the brand really cares about customers (41%).
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