Consumer Attitudes
Effectiveness Of Shopper Media, October 2013 [CHART]
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.
Read MoreAmericans Prioritizing Quality Over Price By Demographic, October 2013 [CHART]
47% of Americans agree that they would switch brands for one they believe is higher quality, even if the price is higher.
Read MoreWhat Service Providers Could Do To Prevent Customers From Switching, October 2013 [CHART]
66% of consumers from 32 countries report having switched a service provider (from any 1 of 10 industries measured) during the past year.
Read MoreLife Insurance Customers Preference For Physical vs. Digital Channels, 2012 [TABLE]
Offline channels were strongly preferred for activities that helped consumers gain trust in their insurer, such as answering questions, receiving quality advice and providing convenience.
Read MoreWord-Of-Mouth Index: Top US Brands, October 2013 [CHART]
Companies should move beyond the Net Promoter Score, as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report.
Read MoreCustomers Switching Service Providers Due To Poor Customer Service, October 2013 [CHART]
The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors.
Read MoreBuyers' Expectations & Experiences When Inquiring Online, October 2013 [CHART]
When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies.
Read MoreDollar Store Shopping Trends, October 2013 [TABLE]
Only one-third of shoppers from the highest-income households ($150k+) say they don’t visit dollar stores, while most are frequenting the stores as much or more than they did last year.
Read MoreReasons For Joining A Branded Online Community, October 2013 [CHART]
43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts.
Read MoreReasons American Hispanics Decided To Shop For A New Car, July 2013 [CHART]
The top three reasons why US Hispanic shoppers decided to shop for a new vehicle were compelling incentives, the need for a new vehicle and low monthly payments.
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