Consumer Attitudes
Global Opinions On Privacy, 2013 [CHART]
Americans and China hold opposite opinions about location, purchases and website visits.
Read MoreAmerican Internet Users Who Have Stopped Doing Business Due To Privacy Concerns, June 2013 [CHART]
35% internet users have stopped doing business with a company due to privacy concerns.
Read MoreHow Americans Protect Their Online Privacy, 2012 & 2013 [CHART]
90% of US internet users have taken action to protect their online privacy this year.
Read MoreIn-House Marketers' Satisfaction With Conversion Rates, November 2013 [CHART]
Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy.
Read MoreConsumers' Inclination To Try New Things, October 2013 [CHART]
48% of US respondents agreed (top-2 box on a 5-point scale) that they’d rather wait for something to catch on before trying it, compared to 37% of respondents across the 25-country sample.
Read MoreConsumer Expectations For Brands' Twitter Responses, October 2013 [TABLE]
A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses should come in less than an hour.
Read MoreSentiment Of US Marketers, October 2013 [CHART]
Looking ahead at the next 6 months, 9 in 10 US marketers are either more (46%) or as (45%) optimistic about industry-wide marketing conditions as they are today.
Read MoreReasons People Would Shop On A CPG Brand Site vs Online Retailer, July 2013 [CHART]
Nearly 3/4ths said they would shop on a brand site over an online retailer like Amazon because it offers exclusive products.
Read MoreB2B Brand Imaging, October 2013 [TABLE]
A recent analysis from McKinsey suggests that there’s a big disconnect between the core brand messages most emphasized by B2B companies and the characteristics that are most valued by their customers.
Read MoreWho Benefits From Personal Data Exchange, October 2013 [TABLE]
About 7 in 10 executives selling to B2C and B2B customers (“sellers”) believe that those customers are willing to share their personal information if they see a benefit to doing so.
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