Consumer Attitudes
When People Plan To Shop In Stores On Black Friday By Daypart, September 2013 [CHART]
The shopping schedules for those traveling to physical stores on Black Friday were pretty well spread throughout the day.
Read MorePrimary Place US Internet Users Plan To Shop On Black Friday, September 2013 [CHART]
53% indicated that they planned to shop on Black Friday.
Read MoreEffect Of Celebrity Cause Marketing, November 2013 [CHART]
45% of US adults believe that celebrities can make either a large (11%) or some (33%) positive difference to issues they are promoting, but a greater proportion (51%) feel that they make little to no difference.
Read MoreB2B Buyers' Content Length Preferences, November 2013 [CHART]
About three-quarters of respondents agreed that they prefer different content at each stage of the research process.
Read MoreAmericans' Perceptions Of Organizations That Threaten Their Privacy By Demographic, July 2013 [TABLE]
More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.
Read MoreConsumers' Attitudes Toward Marketing Channels By Type, July 2013 [TABLE]
Almost one-third of consumers thought email delivered relevant marketing messages, while three in 10 thought email messages were accurate, and just over one-quarter considered them memorable.
Read MoreUS Marketers vs. Consumers Who Find Marketing Channels Valuable, July 2013 [TABLE]
One-quarter of consumers indicated they got the most help in making purchase decisions from messages delivered via email, making it the most valuable channel overall.
Read MoreConsumer Responses To Negative Customer Service, November 2013 [CHART]
1 in 5 said they’d share their negative customer service experience with friends or family (16%) or on social media (4%).
Read MoreAmerican Affluents' Attitudes Toward Shopping, July 2013 [CHART]
Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”
Read MoreConsumer Attitudes & Responses To Online Ads, November 2013 [TABLE]
When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website.
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