Consumer Attitudes Archives - Page 71 of 116

Americans Who Have Read A Book vs eBook In The Past Year, 2011-2014 [CHART]

The percentage of respondents who had read a print book over the preceding 12 months had dipped and then rebounded between 2011 and 2014, while the use of ebooks had seen steady gains.

Social TV & Super Bowl Ads [INFOGRAPHIC]

This infographic from Crowdtap illustrates the social side of Super Bowl ads.

Consumer Spending Philosophies By Generation, January 2014 [CHART]

A slight majority – 53% – of Millennials (born 1981-1995) say they have a Live For Today spending philosophy, a mindset which is not shared by older generations

Most Effective Issue Resolution Methods, According To Customers – January 2014 [CHART]

Some 45% of respondents believe that calling a company is the most effective way to get their problem solved, compared to 19% who felt that way about email and 13% about social media channels.

Appeal Of Online Video Ad Types, January 2014 [CHART]

Across 6 ad types listed, pre-rolls emerged as the most acceptable type of ad, cited by 22% of respondents.

Benefits B2C Customers See In Sharing Personal Information, September 2013 [CHART]

More than three-quarters of US business-to-consumer customers saw the benefit of trading personal information for more relevant discounts and offers.

TV Everywhere Users & Pay-TV Satisfaction, January 2014 [CHART]

28% of TVE users feel more satisfied with their pay-TV service (up from 24% last year).

Online Shoppers Who Will Share Preferences For Relevant Emails From Retailers, December 2013 [CHART]

Nearly seven in 10 said they would disclose personal facts if the emails they received were more relevant as a result.

Willingness Of Online Shoppers To Get Retailers' Personalized Marketing Emails, December 2013 [CHART]

Fully 82% of those polled were at least somewhat willing to handle the increase in messaging.

Consumer Responses To Irrelevant Marketing, January 2014 [CHART]

Almost all consumers claim to have received information or promotions not relevant to them, including offers that show the company doesn’t know who they are (71%).