Consumer Attitudes
Attitudes Toward Brand Advertising During The Winter Olympics [CHART]
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Read MoreHappy eCommerce Customers [INFOGRAPHIC]
This infographic by Yovigo illustrates what makes eCommerce customers happy.
Read MoreConsumers' Interest In Sharing Brand Information, February 2014 [CHART]
Only 47% of North American consumers last year agreed that they like to pass on interesting things they see or hear about brands, with that figure having steadily fallen over the past few years, from 66% in 2010.
Read MoreCustomer Experience Pros' Roles & Attitudes, February 2014 [TABLE]
86% of professionals surveyed believe that CX will be more important this coming year than in the past one, the highest level in the study’s 4-year history.
Read MoreMost Important Information On Local Biz Websites, February 2014 [CHART]
2 in 3 American and Canadian consumers indicate that a local business having a website affects their opinion of the business and whether or not to use it.
Read MoreDegree To Which Americans Are Worried About Targeted Ads In Their Email Inbox, December 2013 [TABLE]
Fully 85% of people were at least somewhat concerned with email service providers reading their emails via an algorithm.
Read MoreDegree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]
Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Read MoreFactors That Affect Shoppers' Image Of A Brand, February 2014 [CHART]
Personal experience was far and away the leading choice, with 64% of shoppers saying it was their most important factor affecting their image of a brand.
Read MoreOnline Adults' Views Of Mobile Marketing, February 2014 [CHART]
About half of online adults feel very (17%) or sometimes (34%) positive about mobile marketing in general,
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