Consumer Attitudes
Top 5 Reasons For Using Responsive Web Design [INFOGRAPHIC]
This infographic from Genetech illustrates five reasons you should adopt responsive web design.
Read MoreWhy American Women Engage With Social Television, February 2014 [CHART]
97% said they would use social media while viewing the Oscars.
Read MoreTechnologies That Are Essential To Americans, February 2014 [CHART]
87% of American adults now access the internet in some form.
Read MoreConsumers Reactions To Service Experiences, February 2014 [TABLE]
Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience.
Read MoreConsumers’ Most Important Mobile Ad Elements, February 2014 [CHART]
According to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an unwillingness on the part of respondents to click on ads even when they’re relevant to their interests.
Read MoreTypes Of Organizations People Trust With Their Data, February 2014 [CHART]
Few consumers in the US and UK actively trust various types of organizations with their data.
Read MoreMale Attitudes Toward Shopping, February 2014 [TABLE]
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household.
Read MoreMobile Ad Content Most Likely To Convert Restaurant Customers, December 2013 [CHART]
More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant.
Read MoreAffluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]
Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.
Read MoreSocial Media Millennials Prefer For Brand Communication, November 2013 [CHART]
YouTube overtook Facebook last year as the favorite website among US internet users ages 12 to 19.
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