Consumer Attitudes
Top Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]
What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?
Read MoreAmericans' Attitudes Toward Select Social Issues By Generation, March 2014 [CHART]
Each generation favors allowing gays and lesbians to marry to a greater degree than at any point this century.
Read MoreMillennials & Boomers Willingness To Share Personal Data, March 2014 [CHART]
6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so.
Read MoreInfluencers' Expectations Of Brands, January 2014 [CHART]
About three in 10 respondents said they expected brands to provide them with material they could use when producing their own content.
Read MoreMillennials' Approval Of Obama's Job Performance, 2010-2014 [CHART]
50% of younger Millennials (ages 18 to 25) and 47% of older Millennials (26 to 33) approve of the way Obama is handling his job as president.
Read MoreHow Americans Perceive Themselves By Generation [CHART]
Only 49% of Millennials say the phrase A Patriotic Person describes them very well—with 35% saying this is a Perfect description.
Read MoreAmericans' Belief In God By Generation [CHART]
Not only are Millennials less likely than older generations to be affiliated with any religion, they are also less likely to say they believe in God.
Read MoreAmericans' Perceptions Of The Differences Between Political Parties By Generation [CHART]
Not only do half of all Millennials choose not to identify with either political party, just 31% say there is a great deal of difference between the Republican and Democratic parties.
Read MoreAmericans' Attitudes Toward Their Financial Future By Generation [CHART]
More than eight-in-ten Millennials say they either currently have enough money to lead the lives they want (32%) or expect to in the future (53%).
Read MoreAmericans' Trust In Other People By Generation [CHART]
Millennials have emerged into adulthood with low levels of social trust.
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