Consumer Attitudes
Reasons American Millennials Switch Brands, March 2014 [CHART]
The vast majority of Millennials believe that brands today will have to work harder to earn their loyalty than they did to earn their parents’ loyalty.
Read MoreWebsite Satisfaction By Industry, March 2014 [TABLE]
Social media fares worst, while financial institutions are among the top-rated.
Read MoreGlobal Consumers' Purchase Behavior Influencers, March 2014 [CHART]
Close to 6 in 10 global consumers say that friends’ social media posts influence their purchase choices.
Read MoreMillennials Perceived Benefits Of Online Banking, February 2014 [CHART]
Those ages 18 to 34 were turning to digital banking to make their lives easier, as 76% said that online and mobile banking were more convenient.
Read MoreLoyalty To Single Retailer By Category, March 2014 [CHART]
Customers who frequently visit specific retailers tend to be heavy category spenders, meaning that they also frequently visit other retailers in the same category.
Read MoreMillennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
Read MoreFinland Consumers' Information Sources For Making Purchase Decisions, November 2013 [CHART]
Among Generation X, a manufacturer’s website was the second most popular choice, cited by 26%.
Read MoreOnline Video's Influence Over Branding & Purchase Decisions, March 2014 [TABLE]
77% said they view companies that create online video as being more engaged with customers (77%).
Read MoreAmericans' Comfort With Virtual Currency By Age, January 2014 [TABLE]
Just 18% had used or would consider using bitcoins or similar alternative currencies.
Read MoreAmericans' Familiarity With Bitcoin, January 2014 [CHART]
42% of respondents correctly identified the term bitcoin as a virtual currency, although 46% weren’t sure what it was.
Read More