Consumer Attitudes
Primary Reason People Use Mobile Health & Fitness Apps, March 2014 [CHART]
Goal tracking was the No. 1 reason for accessing mobile health and fitness apps, cited by three in 10 internet users who used or planned to use them.
Read MoreGlobal Marketing Budget Sentiment By Medium, April 2014 [CHART]
Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see them slightly exceed mobile budget optimism.
Read MorePreferred Mobile Ad Formats, November 2013 [CHART]
Only 12% of US mobile phone owners cited video as their preferred mobile ad format.
Read MoreAmericans Who Will Watch Mobile Ads In Exchange For Premium Content, Q1 2014 [CHART]
44.4% of US smartphone/tablet owners said they would happily or begrudgingly watch a mobile video ad for premium content.
Read MoreTop Marketing Concerns For Small Businesses & Nonprofits, April 2014 [CHART]
Their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run.
Read MoreCord-Cutting Intentions, April 2014 [CHART]
Pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream.
Read MoreMobile Email Design [INFOGRAPHIC]
This inforgraphic from Litmus warns that 80% of people delete mobile emails that don’t look good and illustrates how to implement responsive email design.
Read MoreUS Homeownership Rates, 1995-2014 [CHART]
While sales are up, ownership rates are actually down as reluctant Americans are opting to rent rather than buy.
Read MoreCharacteristics Consumers Associate With Small Businesses, August 2013 [TABLE]
Small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable.
Read MoreTop Factors Consumers Consider When Choosing A Small Business, August 2013 [CHART]
Focus on the customer was the top characteristic cited by consumers.
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