Consumer Attitudes
UK Online Shoppers' Attitudes Toward Email Personalization, March 2014 [CHART]
The research asked UK adult digital shoppers how they felt branded emails could become even more appealing. The key sentiment was personalization.
Read MorePrimary Attitude Toward Branded Emails Among UK Online Shoppers, March 2014 [CHART]
UK consumers don’t want to see too many branded messages dropping into their inbox.
Read MoreMarketing Channels UK Consumers Prefer For Contact By Age, February 2014 [TABLE]
Email was the preferred marketing channel among UK internet users across all age groups.
Read MorePositive & Negative Brand Interactions On Social Media, Q1 2014 [CHART]
55% of interactions with brands that took place on Twitter were positive in nature, with an additional 25% neutral.
Read MoreTrends In LinkedIn Use, May 2014 [TABLE]
36.2% rated LinkedIn as being Extremely Important to their efforts to grow their networks, develop their businesses, or help them find their employment.
Read MoreConsumer Reactions To The Heartbleed Security Bug, April 2014 [CHART]
Just 39% of US internet users regularly change their computer passwords.
Read MoreConsumer Attitudes Toward Companies' Handling Of Personal Data, December 2013 [CHART]
Firms that are able to ease worries may see positive results in their sales: 78% of internet users said they only purchased from companies they trusted.
Read MoreChange In Concern About Personal Data Privacy, March 2014 [CHART]
60% of US internet users were more concerned about how companies protected personal data than they had been 12 months ago.
Read MoreEmail's Marketing Engagement [INFOGRAPHIC]
This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.
Read MoreAttitudes Toward Watching The World Cup Online, February 2014 [CHART]
Nearly half of adult US internet users said that being able to watch the soccer games on multiple devices was important to them.
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