Consumer Attitudes
Most-Used Customer Service Channels, June 2014 [CHART]
Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.
Read MoreFrequency Of Agreement Between CMOs & CFOs, March 2014 [CHART]
80% of CFOs say they often or always agreed with CMOs when making major business decisions and 74% of CMOs say the same about CFOs.
Read MoreFinancial Professionals' Attitudes Toward Social Media Use, 2010 & 2014 [CHART]
Most financial professionals believed that social media was here to stay, with the percentage of US financial professionals who believed social was a fad with little business value dropping from 22% in 2010 to 13% this year.
Read MoreTV Viewers' Ad-Skipping Behavior, June 2014 [CHART]
Within the US, roughly half of survey respondents indicate that they want to fast-forward through TV ads at least usually.
Read MoreClients' Concern With Media Agency Transparency, May 2014 [CHART]
46% of client-side marketers have concerns about the levels of transparency that exist between them and their media agencies.
Read MoreAmericans Who Find Smart Car Features Helpful, March 2014 [CHART]
79% were more likely to purchase a vehicle that had the combination of connected car features and services they were looking for.
Read MoreConsumer Familiarity With Connected Car Services, March 2014 [CHART]
The majority of car shoppers worldwide, a group that included those planning to buy or lease a car, used or would like to use connected car services.
Read MoreAttitudes Of American Pinterest Users Toward Promoted Pins, March 2014 [VIDEO]
Nearly three-quarters of 15-and-older users who had logged on to Pinterest at least once in the past month were either neutral toward promoted posts or didn’t mind them.
Read MoreMillionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]
52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.
Read MoreUS Affluents Who Would Like Emails From Luxury Brands By Generation, Q1 2014 [CHART]
Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.
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