Consumer Attitudes
Americans' Sentiments About The World Cup, June 2014 [CHART]
World Cup viewership is expected to set new peaks.
Read MoreMillennials & Loyalty Programs, June 2014 [TABLE]
US Millennials over-index in their participation in loyalty programs and are the generation most likely to modify their shopping behavior on the basis of loyalty program benefits.
Read MoreData-Driven vs Intuitive Decision-Making, June 2014 [CHART]
US marketers often rely on their gut for marketing budget decisions.
Read MoreSenior Ad Execs Who Believe The Industry Has Defined Programmatic Buying, April 2014 [CHART]
Just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders.
Read MoreCord-Cutting Intent Among Adult Broadband Users, 2011-2014 [CHART]
Customer satisfaction with pay-TV providers is at a multi-year low, but that doesn’t appear to be affecting subscriptions.
Read MoreConsumers Emotional Connections To Brands, June 2014 [TABLE]
Consumers in the US are among the most emotionally distant from brands.
Read MoreConsumer Comfort With Communicating With Brands By Channel, June 2014 [CHART]
93% are comfortable getting contacted from brands and suppliers via email.
Read MoreMobile Users Most Important Devices For Information, June 2014 [CHART]
Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.
Read MoreConsumer Attitudes Toward Personalized Ads, June 2014 [CHART]
Compared to general ads, many consumers find personalized ads to be more engaging, educational, time-saving and memorable.
Read MoreUS Consumers’ Brand Recommendations, June 2014 [CHART]
Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.
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