Consumer Attitudes
Reasons For Voluntarily Watching Video Ads, July 2014 [CHART]
43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads.
Read MoreHuman Insights Factors For Business Decision-Making, July 2014 [TABLE]
Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions.
Read MoreTV Binge-Viewers Attitudes Toward Advertising, July 2014 [CHART]
Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.
Read MoreAttitudes Toward Online Shopping By Generation, December 2013 [TABLE]
In November 2013, 44% of boomers said they showroomed.
Read MoreMost Valuable Customer Conversations According To B2B Salespeople, July 2014 [CHART]
B2B marketers and salespeople around the world identified conversations in which they create opportunities from the status quo as their most valuable in helping them reach quota.
Read MorePhysicians Who Consider Social Networks An Important Clinical Resource, Q1 2014 [CHART]
Just 14% of US primary care physicians said that social networks were a somewhat or very important clinical resource, compared with 30% who said they weren’t important at all.
Read MoreTop Reasons Physicians Don't Use Social Media For Work, June 2014 [CHART]
Avoiding social media wasn’t due to a lack of knowledge, with less than one-quarter of doctors saying they didn’t use such platforms because they weren’t familiar with them.
Read MoreTop Brands Among US LGBT Consumers, July 2014 [CHART]
Costco tops the list of best-perceived brands among US LGBT consumers.
Read MoreTrust in Sponsored Content, July 2014 [CHART]
Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content.
Read MoreAmericans' Confidence In Their Physical Appearance, July 2014 [CHART]
Older Americans appear most confident in their appearance, while Hispanics and Blacks are significantly more likely to feel good about their appearance than whites.
Read More