Consumer Attitudes Archives - Page 49 of 116

Concern Over Sale Of Personal Data, August 2014 [CHART]

3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online.

Millennials' Attitudes Toward The Affordable Care Act, April 2014 [CHART]

81% of US Millennials said they’d trust health insurers to Do The Right Thing.

Attitudes Toward Affordable Care Act By Generation, February 2014 [TABLE]

Some 18.7% of 18- to 25-year-olds were uninsured (down from 23.5% in Q4 2013), as were 23.9% of 26- to 34-year-olds (down from 28.2% in Q4 2013).

B2B Salespeople's View Of Marketing Asset Effectiveness, July 2014 [CHART]

3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur.

Americans' CPG Brand Spending, Q2 2011 & Q2 2014 [CHART]

American consumers are showing more loyalty to regular CPG brands than they did 3 years ago.

Binge TV Viewers' Attitudes Toward Watching Ads, May 2014 [CHART]

Those who did binge-view voiced a strong aversion to advertisements during their TV time, with 58% saying they liked binge-viewing because they didn’t have to watch ads.

Website Users' Experience Expectations, July 2014 [CHART]

When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.

Gen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]

While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.

Appeal Of Loyalty Programs, July 2014 [TABLE]

Almost 6 in 10 respondents chose Saving Money as their primary motivation for participating in loyalty programs.

Reasons People Abandon Shopping Carts, March 2014 [TABLE]

Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.