Consumer Attitudes Archives - Page 48 of 116

Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.

Consumer Familiarity With Connected Cars, May 2014 [CHART]

While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.

CMOs Top Concerns, August 2014 [CHART]

A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.

Social Media's Purchase Influence, August 2014 [TABLE]

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

Why People Listen To Public Radio, August 2014 [CHART]

Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in.

Consumers & Marketing In An Always-On World [PRESENTATION]

eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.

Effect Of Data Breaches On Customer Loyalty, August 2014 [CHART]

A financial data breach would turn some consumers away from a business for good.

Acceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]

Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

Most Innovative Tech Brands, August 2014 [CHART]

Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.

Consumers’ Top Priorities When Shopping, August 2014 [CHART]

Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).