Consumer Attitudes
Primary Types Of Socially-Shared Content Worldwide, June 2014 [TABLE]
When it came to what content social users shared, respondents showed interest in spreading the news, with informative or educational items the most-shared content type.
Read MoreConsumer Attitudes Toward Cloud Computing, May 2014 [CHART]
39% of US internet users reported using the cloud.
Read MoreUS iPhone Owners Who Plan To Upgrade By Phone Model, June 2014 [CHART]
A June 2014 study by comScore MobiLens found that 35% of all iPhone owners in the US planned to upgrade their phones within the next six months.
Read MoreSentiment Of Most Shared Articles By Social Network, H1 2014 [CHART]
Of the 5 major social networks studied – Facebook, Twitter, Google+, Pinterest, and LinkedIn – Facebook dominated with 81.9% of the total shares generated.
Read MoreCollege Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]
The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
Read MoreCorporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
Read MoreWhy Consumers Would Use A Wearable Health/Fitness Device, March 2014 [CHART]
81% of US internet users said they would use a wearable health or fitness device.
Read MorePeople Who Do Not Trust Social Networks By Age, May 2014 [CHART]
57% had little or no trust at all in social media sites like Facebook or Twitter.
Read MoreOnline Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]
Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.
Read MoreTop Challenges For CRM Software Users, August 2014 [CHART]
Most CRM users are satisfied with their product and about three-quarters feel that it has improved access to customer data.
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