Consumer Attitudes
UK CMOs' & CFOs' Views Of The Value of Marketing, November 2014 [CHART]
About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.
Read MoreConsumers Response To Irrelevant Brand Messages, September 2014 [CHART]
Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.
Read MoreConsumers Preferences For Brand Communications, November 2014 [CHART]
37% of respondents said they like it when companies they have bought something from adjust offers to them based on where they live.
Read MoreMost Helpful Information Source For Small Business Owners' Major Purchase Decisions, September 2014 [CHART]
Fully 53% of respondents said testimonials gave them more confidence than case studies.
Read MoreTypes Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Read MoreConsumers' Top Benefits Of Newspaper Inserts, May 2014 [CHART]
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
Read MoreAmericans' Trust In Major Institutions, November 2014 [CHART]
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.
Read MoreGlobal Management Execs' Plans For Improving Partnerships, Q2 2014 [CHART]
Execs voiced several plans for improving their networking, partnership and sourcing of growth opportunities in order to see more success.
Read MoreExecutives' Challenges When Managing Strategic Partners, Q2 2014 [CHART]
56% of senior marketing executives worldwide called out strategic partnerships as extremely important to their businesses.
Read MoreBrand Attributes Millennials Most Covet, September 2014 [CHART]
Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK.
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