Consumer Attitudes
Why People Sign Into Sites Using Social Logins, July 2014 [CHART]
77% of US internet users ages 18 to 55 had signed in to sites or apps via social login, up from 45% in 2012.
Read MoreMobile Wallet Payments vs Using A Credit Card, March 2014 [CHART]
16% who had used a mobile wallet to pay for products or services overwhelmingly believed the experience was easier than providing a credit card.
Read MoremCommerce Use & Attitudes, August 2014 [TABLE]
While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.
Read MoreTop 8 Reasons Americans Engage In Online Activism, November 2014 [CHART]
Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%),
Read MoreCompanies' Social Good Messages, October 2014 [CHART]
Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities
Read MoreHispanics' Attitudes Toward US Social Progress, November 2014 [CHART]
Hispanics are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than better (22%).
Read MoreB2B eCommerce Website Features, November 2014 [CHART]
66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.
Read MoreHow People Form Impressions Of Companies, September 2014 [CHART]
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.
Read MoreInfluences Over Consumers' Purchase Decisions, November 2014 [CHART]
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.
Read MoreWhy Consumers Go Online, November 2014 [TABLE]
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
Read More