Consumer Attitudes Archives - Page 41 of 116

B2B Buyers' Online Research By Channel, October 2014 [CHART]

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.

Consumers’ Attitudes Toward Private Label Products, November 2014 [CHART]

Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money.

Women's Concern Over Privacy, November 2014 [CHART]

More than one-third (35%) of American women report having become more concerned about their online privacy over the past year.

Consumers' Relationships With Brands, October 2014 [CHART]

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

Millennials Who Feel Their Peers Share Too Much Online, August 2014 [CHART]

81% of US teens and young adult internet users felt people their age shared too much information online.

CEO & CMO Views On Marketing Performance, November 2014 [CHART]

Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.

US Millennials’ Interest In Mobile Health Care Services, November 2014 [CHART]

Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them

Consumer Attitudes Toward Email Marketing, September 2014 [CHART]

42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.

Consumer Perception Of Social Brands, October 2014 [CHART]

Google currently has the strongest brand health of the major social media sites measured with an Index score of 51.