Consumer Attitudes Archives - Page 39 of 116

Top 10 Simplest Brands, November 2014 [CHART]

7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.

Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.

The most desired connected car features for US digital users are internet-enabled navigation.

Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.

Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish.

Three of the top four challenges CMOs cited had to do with content marketing.

The desire to watch on their own schedule is one of the primary drivers of online video viewing.

Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.

Budweiser has a 7.6% share of the $100 billion U.S. beer market, down from 10% five years ago, and 14.4% a decade ago.