Consumer Attitudes
Consumers’ Perceptions Of Private Label Products, November 2014 [CHART]
Two-thirds of online consumers somewhat or strongly agree that private labels are usually extremely good value for the money.
Read MoreConsumers' Post-Christmas Activities, November 2014 [TABLE]
Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.
Read MoreWearables People Intend To Buy By Demographic, October 2014 [TABLE]
While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.
Read MoreConnected Devices People Want To Buy, October 2014 [CHART]
Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.
Read MoreConsumer Willingness To Pay For New TV Programming, December 2014 [CHART]
Consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package.
Read MoreBaby Boomers' Housing Plans, November 2014 [TABLE]
Some 63% of Baby Boomers plan to age in place and three-quarters describe their home as one they can stay in as they get older.
Read MoreUnethical Consumer Review Practices Committed By Businesses, November 2014 [CHART]
64% of internet users said they thought individuals wrote online reviews without actually having purchased a product or service.
Read MoreWhy People Post Online Reviews By Age, November 2014 [TABLE]
Among US internet users who posted online customer reviews, the top reason for doing so was to help others make better purchasing decisions, cited by 62%.
Read MoreBrand Recommendations Prompted By Mobile Web Experience, November 2014 [CHART]
80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.
Read MoreOnline Marketers’ Top Priorities For 2015 [CHART]
A better understanding of audiences (51%) ranks as the top priority.
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