Consumer Attitudes
Why People Buy Specific Smart Phone Brands, November 2014 [CHART]
29.1% of consumers said they were most likely to buy or receive a new phone in the next six months.
Read MoreConsumer Attitudes Toward Apple Pay, November 2014 [CHART]
Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.
Read MoreHow College Students Prefer To Get Information About Products & Services, October 2014 [CHART]
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
Read MorePrivacy & Security Concerns Over Smart Devices, December 2014 [CHART]
Nearly 80% of smart device owners were concerned about their devices collecting their personal info in general.
Read MoreBrand Buzz Among Millennials & Minorities, 2014 [TABLE]
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Read MorePrimary Quality Concerns When Buying Programmatic Ads, November 2014 [CHART]
US marketers and agencies made it clear that they wanted brand safety most when purchasing programmatically.
Read MoreMillennial Women’s Attitudes Toward Fashion, January 2015 [CHART]
Younger women are far more likely than older Millennials to be loyal to only a few fashion brands.
Read MoreHow Gamers Want To Get Their Video Games, October 2014 [CHART]
Video gamers were most interested in a Netflix-style service for digital downloading.
Read MoreAmericans' Primary Video Viewing Sources In 2020 [CHART]
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
Read MoreTeen Attitudes Toward Select Online Activities, October 2014 [CHART]
Some 81% of internet users between the ages of 13 and 22 feel their peers share too much online.
Read More