Consumer Attitudes
Mobile Millennials Expectations For Brands Technology Use, February 2015 [CHART]
Mobile Millennials are more likely to expect brands to have a mobile-friendly website or app than they are to expect brands to have a social media presence.
Read MoreFemale Homeowners' Attitudes Toward Smart-Home Tech, November 2014 [TABLE]
US female homeowners in the under-35 age group consistently overindexed for usage and interest in smart-home technology features when compared with all women surveyed.
Read MoreUse & Interest In Smart-Home Tech Among Women Homeowners, November 2014 [TABLE]
In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.
Read MoreSMBs Attitudes Toward Online Marketing, 2013 vs 2014 [CHART]
Three-quarters of small and medium-sized businesses (SMBs) in North America said digital marketing was effective for attracting customers.
Read MoreTop Service Provider Changes People Make When They Move, February 2015 [CHART]
The most popular reasons for moving are to have more space (22%), be in a new neighborhood (18%) and be closer to family (18%).
Read MoreFactors Influencing Decision To Go See A Movie, November 2014 [CHART]
US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.
Read MoreTop Reasons People Aren't Going To The Movies As Much, November 2014 [CHART]
One-quarter of US adult moviegoers have cut back on theater visits.
Read MoreWhat Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]
The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.
Read MoreTop Reasons People Switch Service Providers, January 2015 [CHART]
Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service.
Read MoreMost Trusted Sources For News & Information, January 2015 [CHART]
On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%.
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