Consumer Attitudes
Consumers' Top Luxury Brands, February 2015 [TABLE]
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Read MoreB2B Buyers Top Purchase Decision Risks, February 2015 [CHART]
More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk.
Read MoreMarketing Budget Changes, 2012-2015 [CHART]
American CMOs are more optimistic about the economy than they have been in years, and with that optimism comes renewed enthusiasm for marketing budgets.
Read MoreTop Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Read MoreCustomer Satisfaction With the Retail, 2013 vs 2014 [CHART]
Customer satisfaction with almost all forms of traditional retail dropped, while satisfaction with online retailers improved.
Read MoreConsumer Attitudes Toward mCommerce, February 2015 [CHART]
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
Read MoreMost Trusted Sources Of News & Information, November 2014 [CHART]
Search engines have surpassed traditional media to become the most-trusted media source globally.
Read MoreAmazon As A Streaming Videos Service, May 2013-September 2014 [CHART]
Over 50 million people consider themselves Amazon Prime members.
Read MoreMobile App Users' Attitudes Toward Personal Cloud Storage, October 2014 [CHART]
70.7% of US mobile device owners said they would stop using an app if they found out it had uploaded or stored personal information or contacts without permission.
Read MoreImportance Of Data Use Transparency By Apps, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
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