Consumer Attitudes
The World's Most Reputable Companies, 2013-2015 [TABLE]
The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company.
Read MoreConsumer Attitudes Toward Environmental Responsibility, April 2015 [CHART]
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible.
Read MoreSMBs' Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Read MoreConsumer Attitudes Towards Direct Marketing, April 2015 [CHART]
US adults are more likely to have a positive than negative reaction to seeing a catalog in the mail.
Read MoreThe Cost Of Social Customer Service [INFOGRAPHIC]
This infographic illustrates the costs of neglecting social customer service.
Read MoreSwearing Customers [INFOGRAPHIC]
Swearing Customers Infographic: This infographic by Marchex illustrates the industries that earn the foulest-mouthed customers.
Read MorePersuasion [INFOGRAPHIC]
Persuasion Infographic: This infographic by everreach illustrates many of the psychological factors involved in persuasion and influence.
Read MoreTop Elements Of The Ideal Customer Experience, April 2015 [CHART]
Consumers (aged 18-65) around the world are most likely to identify an Ideal customer experience with companies’ fast responses to inquiries or complaints.
Read MoreMost & Least Trusted American Companies, March 2015 [TABLE]
Of 293 organizations measured across 20 industries, just 6% earned Excellent (above 70%) trust ratings.
Read MoreTop Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
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