Consumer Attitudes
Consumer Attitudes Toward Product Videos, February 2015 [CHART]
Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers.
Read MoreAmericans' Attitudes Toward Financial Responsibility, June 2015 [CHART]
Three-quarters of American Millennials feel that they are financially responsible and generally do not spend beyond their means.
Read MoreAppeal Of A La Carte TV Service, April 2015 [CHART]
67% of US adult internet users said they paid for the majority of TV content they viewed, vs. 15% who mainly watched free TV.
Read MoreConsumers' Perceived Benefits Of The Sharing Economy, December 2014 [CHART]
44% of US adult internet users were familiar with the sharing economy, and nearly one-fifth of respondents had actually used such a service.
Read MoreCustomer Service Satisfaction By Communications Channel, June 2015 [CHART]
American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations.
Read MoreEffects On Consumers Of Corporate Social Responsibility Efforts, June 2015 [CHART]
Some 47% of consumers surveyed across 9 countries say that they’ve told friends or family about a company’s corporate social responsibility efforts at some point in the past year.
Read MoreTop Ways To Win Customers Back After Bad Experience, May 2015 [CHART]
Roughly 3 in 4 consumers surveyed across 9 countries have experienced their ‘worst customer experience failure’ within the past 2 years.
Read MoreThe Color Of Marketing [INFOGRAPHIC]
This infographic illustrates the psychological uses of color in marketing.
Read MorePsychology Of Social Commerce [INFOGRAPHIC]
This infographic illustrates six dynamics of the psychology of social commerce.
Read MoreConsumer Confidence In Retailers’ Data Security, May 2015 [CHART]
Slightly fewer than one-third of consumers say they are ‘very confident’ in retailers’ ability to keep their private information secure.
Read More