Consumer Attitudes
Consumer Ratings Of US Industries, August 2015 [CHART]
The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view.
Read MoreEffect Of Online Customer Reviews In Judging Local Businesses, August 2015 [CHART]
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.
Read MoreMost Annoying Customer Service Issues, August 2015 [CHART]
Almost 9 in 10 consumers have contacted customer service at some point in the past year,.
Read MoreType Of Personalization That Will Prevent Unsubscribing, May 2015 [CHART]
Taking email recipients’ frequency and personalization preferences into account is imperative for subscriber retention.
Read MoreUS & UK Ad-Blocking By Device, February 2015 [CHART]
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Read MoreHow People Respond To Corporate Social Responsibility Efforts, March 2015 [CHART]
91% of internet users worldwide expected companies to do more than make a profit.
Read MoreWhy Social Media Promoters & Sharers Follow Brands, May 2015 [TABLE]
Nearly nine in 10 US companies with 100 or more employees will use social networks for marketing purposes this year.
Read MoreTop Word Of Mouth Channels For Gen Xers & Millennials, August 2015 [CHART]
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media.
Read MoreConsumer Attitudes Toward Customer Service, August 2015 [CHART]
Nearly nine in 10 internet users worldwide believe that good service makes them feel more positive about brands.
Read MoreAmericans' Trust In Mass Media, 2001-2015 [CHART]
Trust in the mass media remains at a record low among Americans.
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