Consumer Attitudes
Factors For Trusting Unfamiliar Thought Leadership Content [CHART]
What does motivate thought leadership content consumption?
Read MoreAttitudes Toward Video Ads By Device, October 2015 [CHART]
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.
Read MoreTop Forces Disrupting The Marketing Industry, October 2015 [CHART]
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
Read MoreConsumer Willingness To Pay More For Sustainable Products, October 2015 [CHART]
Consumer inclination to pay extra for sustainable products is on the rise. –
Read MoreConsumer Trust In Content Sources, October 2015 [CHART]
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
Read MoreConsumer Skepticism Over Content, October 2015 [CHART]
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Read MoreHow Consumers Respond To Positive Customer Experiences, October 2015 [CHART]
Some 82% of consumers have had a positive experience with a company recently, finds Verint in a survey of 18,038 respondents across 9 countries.
Read MoreWhy Apple Watch Owners Do Not Use Apple Pay, August 2015 [CHART]
Those respondents who hadn’t used Apple Pay were potentially open to it—29% said the main thing holding them back was lack of support from their bank.
Read MoreConsumer Concern Over Privacy & Data Security, August 2015 [CHART]
AYTM Market Research found in August that 18% of US internet users were very concerned with online privacy and security, with another 19.7% responding with general concern.
Read MoreConsumer Concern Over Retailers' Data Security Capabilities, July 2015 [TABLE]
US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.
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