Consumer Attitudes Archives - Page 25 of 116

B2B Customer Loyalty [CHART]

Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases.

How Ethical Reputation Affects Consumer Attitudes, April 2015 [CHART]

Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.

How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]

More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.

Interest In Virtual Reality By Generation, October 2015 [CHART]

Although virtual reality is still in its early stages, consumer interest is highest among Gen V.

Consumers' Website Experience Expectations, October 2015 [CHART]

A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.

Consumer Attitudes Toward Brand Advocacy By Generation, October 2015 [CHART]

When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.

Types Of News For Which Mobile Users Prefer A Browser vs An App, August 2015 [CHART]

For some activities, mobile users have a clear preference about app vs. browser usage.

Why People Buy Wearable Devices, August 2015 [CHART]

Consumer intention to be more active and lose weight is spearheading the adoption of wearables.

Top Disruptions Marketers See To Their Companies, August 2015 [CHART]

There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.

Importance Of Smartphone Camera To Millennials, September 2015 [CHART]

72% of US millennial smartphone users said their device’s camera function was indeed very important to them.