Consumer Attitudes
Attitudes Toward Political TV & Online Ads [CHART]
The presidential campaigns have had the most variation in ads served.
Read MoreTypes Of Online Harassment [INFOGRAPHIC]
95 percent of all Americans consider incivility a problem. Seventy percent consider it a crisis, which is up from 65 percent in 2014.
Read MoreConsumers' Preferred Brand Communication Channel [CHART]
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Read MoreTop Core Values Consumers Expect From Brands [CHART]
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
Read MoreTop Content Personalization Tactics [CHART]
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Read MoreEffect Of Consumer Trust In Businesses [CHART]
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Read MoreAmericans' Positive Attitudes Toward Select Institutions [CHART]
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Read MoreAmericans' Attitudes Toward Virtual Reality [CHART]
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
Read MoreTop Reasons People Abandon Online Videos
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.
Read MoreHow Americans Believe Technology Effects Society [CHART]
Almost three-quarters of US adults believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement.
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