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Consumer Attitudes

Americans' Historic Touchstones By Race [TABLE]

Table: Americans' Historic Touchstones By Race

Blacks are the only demographic group in which any other historic event challenges the prominence of Sept. 11 in importance.

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American Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]

Map: Empire Popularity In US

The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.

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Americans' Historic Touchstones By Generation [TABLES]

Table: Americans' Historic Touchstones by Generation

Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.

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Who The Public Blames For Spread Of Fake News [CHART]

Chart: Responsibility For Fake News

Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.

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71% Of Americans Report Seeing Fake News [CHART]

Chart: Frequency With Which Americans See Fake News

Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.

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Use Of Ad Blockers [CHART]

Use Of Ad Blockers

More than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop.

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Digital Device Addiction By Age [CHART]

Addiction To Digital Device by Age

More than half of internet users are addicted to their digital devices—and it’s most common among younger users.

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Freelance Nation [INFOGRAPHIC]

Independent Workers Infographic

Up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.

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Consumer Attitudes Toward Brands That Use Emojis [CHART]

Consumer Attitudes Toward Brands That Use Emojis

More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so.

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What Millennial Women Want [INFOGRAPHIC]

What Millenials Want

This infographic is based on research from CafeMedia that takes a deeper look at what the segment values most when it comes to work, money, and experiences.

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