Consumer Attitudes
Reputations Of Professions [CHART]
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.
Read MoreWhy People Quit Watching Streaming Videos [CHART]
Video streaming quality issues continue to be a big problem for the advertising and media industries.
Read MoreRacist Searches By State [MAP]
Where do America’s most racist people live? ‘The rural Northeast and South,’ suggests a new study just published in PLOS ONE.
Read MoreAmericans' Concern Over Digital Privacy [CHART]
Consumers are notoriously laissez-faire about privacy when it comes to their own behavior, such as taking advantage of public Wi-Fi.
Read MoreAwarness Of Virtual Reality, 360 Video & Augmented Reality [CHART]
US internet users have positive attitudes toward 360-degree video, considering it memorable and engaging.
Read MoreMillennials' Interest In Branded Chatbots [CHART]
Almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are at least interested in giving them a go.
Read MoreDesign's Effect On Marketing [CHART]
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
Read MoreEmail Open Rate Optimization [INFOGRAPHIC]
This infographic by Campaigner illustrates tips to optimize your email open rates.
Read MoreHow People React To Spam [CHART]
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
Read MoreWhy American Mothers Love Their Brands [CHART]
For most American mothers, brand loyalty is all about quality and consistency.
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