Consumer Attitudes
Best & Worst Customer Experience Attributes [CHART]
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Read MoreCustomer Experience Responses [CHART]
In a reversal from past research consumers are more likely to share good experiences than bad ones.
Read MoreUse Of Voice Search On TV [CHART]
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
Read MoreConsumer Attitudes Toward Brands' Social Media Behavior [CHART]
Nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.
Read MoreAd-Blocking Use, 2014-2018 [CHART]
More than a quarter of US internet users will block ads this year.
Read MoreConsumer Political Boycotts [CHART]
One in four US internet users have stopped using products or services from a company in the last three months because of its political leanings or because of protests or boycotts.
Read MoreTeens' Trust In Ads By Gender [CHART]
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
Read MoreConsumer Attitudes Toward Spending vs Saving Money [CHART]
Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending.
Read MoreWhy People Won't Buy VR Headsets [TABLE]
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
Read MoreExpectations Consumers Have For Brands Taking Social Stands By Generation [CHART]
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
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