Consumer Attitudes
Why Americans Boycott Brands [CHART]
One-third of Americans have stopped using a brand as a direct result of a scandal.
Read MoreAttitudes Toward Twitter's Increased Character Count [TABLE]
41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
Read MoreMost Popular Netflix Features [CHART]
More than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service.
Read MoreConsumer Attitudes Toward Facial Recognition By Demographic [TABLE]
There’s no denying that smartphones with biometrics will soon be the norm. But consumers are somewhat split when it comes to mobile devices with facial recognition capability,
Read MoreEmail Type For C-Suite B2B Lead Generation Form Conversions [CHART]
How often do executives submit personal rather than business emails when completing forms for content downloads?
Read MoreMost Annoying Things About Email Marketing [CHART]
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
Read MoreHow Americans Judge Advertisements [CHART]
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
Read MoreWhy People Want Smart Speakers [INFOGRAPHIC]
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
Read MoreInterest In Virtual Shopping [CHART]
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
Read MoreMillennials Don't Care About Privacy [CHART]
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
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