Consumer Attitudes
Cryptocurrency Awareness [CHART]
Nearly seven in 10 respondents who owned cryptocurrency said they plan to increase their investment in the next 12 months.
Read MoreObstacles To Augmented/Virtual Reality Adoption [CHART]
Interest in augmented reality (AR) and virtual reality (VR) has been hyped for some time, but the tech hasn’t reached mass adoption. Cost is certainly a factor, but it’s not the only one.
Read MorePerception Of Advertising Relevance By Age [CHART]
Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.
Read MoreMobile Video Viewers' Frustrations [CHART]
There are few things more frustrating for cord-cutters than getting home from a long day’s work and queuing up their favorite show online as they kick back on the couch, only to realize they can’t watch in peace and harmony because the video won’t load correctly.
Read MoreWhy People Shop At Amazon [CHART]
People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.
Read MoreMarketers' Confidence In Customer Experience Elements [CHART]
User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability.
Read MoreFactors Contributing To Enjoyable Ads [CHART]
Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don’t inform are their most disliked.
Read MoreAwareness Of Biometric Technologies [CHART]
Many consumers are likely not running out to buy a device with biometrics because such devices are pricey. Indeed, Apple’s iPhone X is the manufacturer’s most expensive device to date.
Read MoreConsumer Benefits Of Chatbots [CHART]
Chatbots are expected to be able to help round-the-clock with instant service for simple tasks, but aren’t perceived to be the best channel for more complex inquiries. Chatbots have yet to find broad appeal among consumers, though they do have a user base: 15% have used them to communicate with businesses during the past year.
Read MoreUser Responses To Content Problems [CHART]
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
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