Consumer Attitudes
Meal Kit Subscription Challenges [CHART]
According to an April 2018 Market Force Information survey of US grocery buyers, 27% buy prepared food weekly or more, and 92% cited convenience as the reason.
Read MoreUS Corporate Reputations Decline, 2017-2018 [CHART]
Corporate reputations in the US have diminished this year compared to 2017. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just 41% give companies the benefit of the doubt, down from 56% last year.
Read MoreFacebook Privacy Concerns [CHART]
Fully two-thirds of US adults had heard either a lot (33%) or a little (35%) about data obtained from Facebook by Cambridge Analytica.
Read MoreAttitudes Toward Emerging Technologies [TABLE]
A global survey found that among a variety of emerging concepts, cryptocurrencies and their underlying technology, blockchain, leave the most people scratching their heads.
Read MoreDemographics Of Social Media Distrust [CHART]
Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.
Read MoreConsumer Frustrations With Inaccurate Local Business Listings [CHART]
Most US consumers would lost trust in a business that had incorrect or inconsistent contact details online, reports BrightLocal. And the problem appears to be quite extensive: 71% of the survey’s respondents reported having felt the effect of inaccuracies found online, such as having called a wrong phone number or arrived at a location when it was closed.
Read MoreReasons Facebook Users Are Sharing Less [CHART]
For the most part, Facebook users haven’t stopped using the social platform following the Cambridge Analytica revelations. In fact, in its Q1 2018 earnings report, the social media giant showed no sign of users—or advertisers—abandoning its platform.
Read MoreConsumer Concerns With Retargeting Ads [CHART]
Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.
Read MorePurchase Inspiration By Channel [CHART]
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.
Read MoreConsumer Trust By Industry [TABLE]
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
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