Consumer Attitudes
Factors Influencing Perceptions Of Companies [CHART]
Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.
Read MoreTop Back-To-School Shopping Considerations, 2011 & 2012 [CHART]
79% of back-to-school shoppers will look at an item’s value when deciding whether or not to purchase it.
Read MoreHow Mobile Content Encourages Brand Trust [CHART]
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
Read MoreHow Social Media Encourages Brand Trust [CHART]
84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.
Read MoreCustomer Satisfaction Scores By Social Network [TABLE]
Google+ not only debuted on the index for the first time, but dominated the rankings with a higher customer satisfaction score than YouTube, Pinterest, Twitter, LinkedIn and Facebook.
Read MoreCMOs' Beliefs About Social Data & Business Trends [CHART]
Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.
Read MoreSearch Visibility & Brand Value [CHART]
Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.
Read MoreTop Mobile Hotel Services Wanted By American Business Travelers [CHART]
Fully 79% of business travelers said they would avail themselves of check-in and checkout services offered on mobile.
Read MoreSociety's Youth Obsession [CHART]
63% of consumers around the world believe that society’s obsession with youth has gotten out of hand.
Read MoreCanadians Want Personalized Ads [CHART]
64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.
Read More