Consumer Attitudes
Demographics: Desire To Blend In vs. Stand Out [CHART]
58% of US adults aged under 35 would rather stand out from than blend into the crowd.
Read MoreSocial Customer Service [INFOGRAPHIC]
18- to 34-year-olds are more than three times as likely to use social media to complain about a brand or product than those in the 47-to-64 age group.
Read MoreReasons For Sharing Daily Deals [CHART]
54% of consumers who subscribe to a daily deal program strongly agree that they will share a deal because it’s great, regardless of whether or not they are current customers of a business.
Read MoreAmericans' Attitudes Toward Social Networks [TABLE]
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
Read MoreWhy People Listen To AM/FM Radio [CHART]
63.3% of public radio listeners said that a main reason for listening to AM/FM radio is to stay informed about the news.
Read MoreMobile Ads & Favorite Brands [CHART]
74% of smartphone users say their favorite brands have not advertised to them via mobile.
Read MoreConsumer Concerns Over Geo-Targeting [CHART]
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Read MoreSharing Shopping Preferences [CHART]
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks
Read MoreTop Reasons Social Network Users "Like" A Company, Brand Or Product [CHART]
Performics found only 45% of US social network users said that insider knowledge or special deals was a reason to “like” a company, brand or product.
Read MoreCost Of Piracy [INFOGRAPHIC]
BackgroundCheck.org created this infographic to illustrate the cost of piracy.
Read More